Every business owner knows that their business needs to have a website. The problem is that not all business owners know what features their website should have. If you do not have the right features on your business website, you will not get the conversions that you need or the long-term traffic. Dux Digital (https://duxdigital.com.au/expertise/websites/) gave us some pointers for creating the perfect business website.
The header of your website is important because it is what visitors see when they first land on the page. There are certain elements that you need to have as part of the header. The first element is your business logo and tagline. The logo should be a clear representation of your business and should have the name of the business in it. The tagline will need to represent what your business does and why customers should choose you.
A means of contacting you should also be included in the header. If you have a business phone number, you need to have this in your header. Under this contact information, you should have a call to action. This call to action will vary depending on what your contact information is such as call now or email for a free quote.
Under your header information, you will need to have the top navigation section. This must be clear as easy navigation is important and a factor in Google rankings.
Above The Fold
Above the fold is an old marketing term from when people used newspapers to advertise. When it comes to websites, above the fold relates to the section of the webpage that first appears before someone has to scroll down. There are certain elements that need to be placed above this fold on your website.
In this section of the website, you need to have more crucial business information. This information will include the location of your business. If you run a restaurant, you should consider having a link to the menu in this section of the website. This area should also have your business reviews and testimonials.
Below The Fold
A lot of content will be below the fold and you need to ensure that it is structured correctly. The first element after the fold should be the main features of your business. This can be a listing of your products or services. You should also have additional business information such as information about the people in your business.
You should also consider having additional content in this section of the website. This can be content that has been written that relates to your business industry. This content needs to be well written and have your customers in mind. If you do not write content for your customers, they will not take the time to read the information and you will not get the benefit of being an authority in your niche.
The last section of the website is the footer and you need to pay attention to this. You need to place your contact information in the footer as well as your business hours. You should also include social media buttons which take visitors to your social media pages.