3 ways to make your healthcare facility stand out online
Internet and technology have enabled patients to take wise decisions regarding their healthcare providers. Whenever someone is ill in the family, they search for the best healthcare provider online. They check the list of doctors and the facilities available before finalizing their decisions. The competition is fierce in this sector. There are many healthcare providers that provide top class healthcare facilities. If you have a healthcare facility and want to stand out from others online, then here are some tips for you.
Create a nice website
You must create a simple and effective website for your healthcare facility. The website must be visually appealing. You should use your website as the platform for communicating with the patients. You must define your area of practice and do everything focused around that.
Search engine optimization
You should make sure that your website is search engine friendly. You should make sure that your site ranks higher when searched for a medical service provider in your niche. You should do both on-page and off-page SEO.
Use social media to take feedback
You can conduct a survey on social media and get feedback from the audience. Your survey may be shared on the social network and you might get lots of new patients. You can also use the survey results to find out what patients want from your service.
These are some great ways you can promote your health care facility online. These strategies will help you to stand out from your competitors and get you more patients.
4 advancements in healthcare technology
Scientists are continuously doing research on how to improve the healthcare system so that better care must be provided to the patients. Technology is improving and here are the major advancements in healthcare technology that you will expect.
Healthcare education will improve significantly due to the presence of augmented reality. Companies like 3D4Medical are offering 3D training tools that help the doctors to know about human anatomy. There is no need to cut a corpse to learn anatomy.
Human head transplant
The first human head transplant will take place this year. The surgeon will be able to remove the head and reattach it to a new body by putting all the blood vessels and nerves. A bio-compatible glue will be able to hold the spinal cord in place. The patient must remain in a coma for four weeks so that the connection heals between the head and the body.
3D printed drug
The concept of 3D printing has been around for a long time now. It is usually used in manufacturing. But now it has expanded in the healthcare industry as well. It is used to create dental implants.
Internet of Things
Internet of Things (IoT) will soon be prevalent in the healthcare industry. IoT means inter-networking of things like vehicles, buildings, etc. Software, sensors and network connectivity are required so that objects can exchange data.
You will see these advanced applications of technology soon in the healthcare industry. These technologies will improve the healthcare system and patients will benefit a lot from them.
3 challenges faced by the healthcare industry today
The healthcare industry is facing lots of challenges due to the advancement in technology and new regulations like the Affordable Care Act. They are struggling to make a profit and overcome the hurdles to run their business. Here are the major challenges faced by this industry today.
Electronic healthcare records are now kept today. This opens door to cyber attacks and risk of loosing important data. Data security is a very big issue in the healthcare industry. The hospital operation is automated now and so if something goes wrong then the entire system may shut down. There can be data breaches, network disruptions, etc. and these might affect the financial stability of the healthcare provider.
Telemedicine is now a common practice due to the advancement in technology. This is due to the Affordable Care Act which lets patients get affordable healthcare facilities. However, if the doctors are not well trained on this aspect, they won’t be able to give proper treatment to the patients.
Managing high volume of patients
The number of patients is increasing due to the rise of chronic disease and obesity. So, there is a huge demand for healthcare facilities. The emergency departments are also overloaded with patients. The healthcare providers are having a difficult time to cope up with this volume of patients.
The healthcare industry has to combat these challenges all the time. They have to provide high-quality service to the patients no matter how difficult the situation is.