The Must Have Features Of A Great Business Website
Every business owner knows that their business needs to have a website. The problem is that not all business owners know what features their website should have. If you do not have the right features on your business website, you will not get the conversions that you need or the long-term traffic. Dux Digital (https://duxdigital.com.au/expertise/websites/) gave us some pointers for creating the perfect business website.
The header of your website is important because it is what visitors see when they first land on the page. There are certain elements that you need to have as part of the header. The first element is your business logo and tagline. The logo should be a clear representation of your business and should have the name of the business in it. The tagline will need to represent what your business does and why customers should choose you.
A means of contacting you should also be included in the header. If you have a business phone number, you need to have this in your header. Under this contact information, you should have a call to action. This call to action will vary depending on what your contact information is such as call now or email for a free quote.
Under your header information, you will need to have the top navigation section. This must be clear as easy navigation is important and a factor in Google rankings.
Above The Fold
Above the fold is an old marketing term from when people used newspapers to advertise. When it comes to websites, above the fold relates to the section of the webpage that first appears before someone has to scroll down. There are certain elements that need to be placed above this fold on your website.
In this section of the website, you need to have more crucial business information. This information will include the location of your business. If you run a restaurant, you should consider having a link to the menu in this section of the website. This area should also have your business reviews and testimonials.
Below The Fold
A lot of content will be below the fold and you need to ensure that it is structured correctly. The first element after the fold should be the main features of your business. This can be a listing of your products or services. You should also have additional business information such as information about the people in your business.
You should also consider having additional content in this section of the website. This can be content that has been written that relates to your business industry. This content needs to be well written and have your customers in mind. If you do not write content for your customers, they will not take the time to read the information and you will not get the benefit of being an authority in your niche.
The last section of the website is the footer and you need to pay attention to this. You need to place your contact information in the footer as well as your business hours. You should also include social media buttons which take visitors to your social media pages.
Workplace Safety For Metal Fabrication Shops
Metal fabricators create products with the use of tools that cut, bend, weld, finish, and assemble metal and minerals, Often, the process involves intense heat, sharp cutting tools, and harsh chemicals. Naturally, metal fabrication shops have to incorporate safety into the workflow in order to prevent accidents and protect workers.
How To Improve Workplace Safety For Metal Shops
These are some of the primary areas to concentrate on in order to comply with safety guidelines and drastically reduce the risk of injuries:
Machine Safety Guards
One of the most common violations that OSHA finds is the lack of machine guards and other preventative equipment. Without these, workers can suffer from severe injuries. Common injuries include crushed hands, burns, blindness, and amputations. With proper safety equipment, many of these injuries are entirely preventable. The lack of these safety measures was the most common reason that OSHA penalized machine shops in the last year.
Machine fabrication equipment draws a lot of power. Besides safety guards, electrical hazards ranked second as a commonly found safety violation. In the US, a worker dies every day because of electrocution, and many more suffer from burns. Common electrical hazards include using extension cords in an unsafe way, improper grounding, and poor wiring design. Any employees who use electric tools or machines are at risk.
Metal fabrication involves moving heavy and sometimes dangerous materials around. All employees who are responsible for transport should have proper training in the safest way to move materials and in using the vehicles they transport these materials in. Poor materials handling accounted for many OSHA safety violations in previous years.
Personal Protective Gear
In some shops, employees furnish their own safety gear. In other shops, the employer provides everything. Either way, it is the employer’s responsibility to ensure that each employee has and uses adequate protective equipment for the tasks that they are doing. In some cases, employees may require training in the proper use of their gear. Common protective gear includes eye protection, respiratory protection, gloves, boots, and helmets.
Metal fabrication involves the use of many harsh and dangerous chemicals. They can cause illnesses or injuries if they are spilled or inhaled. Workers need training about the safe use and disposal of these substances.
Other Safety Hazards In Metal Shops
The list above includes the most common reasons that OSHA has penalized metal fabricators. Other safety risks include fire hazards, unsafe working surfaces, and hazard communication.
Why Metal Fabricators Focus on Workplace Safety?
In just the previous year, companies spent millions because they violated OSHA safety regulations and had to pay penalties. This cost is in addition to the expense of compensation and lost productivity for injured workers. Of course, no company wants to pay penalties. Even more, they don’t want to have their employees injured. Companies that focus upon worker safety can save money, reduce turnover, and of course, enjoy a good reputation as a safe employer that cares about employee safety.
Should You Rent Or Buy Outright Transport Equipment For Your Business?
A lot of new business owners wonder if they should rent or buy their transport equipment. There are a number of pros and cons which come with buying and with renting that you need to know about. It is important that you weigh the reasons why you should rent against the reasons why you should buy to make an informed decision for your business.
Why You Should Rent Transport Equipment
If you have a business which works on one-off projects or short-term projects, renting transport equipment will be more cost effective. As you will not have any foreseeable need for the equipment, it would not make financial sense to pay the high upfront costs for the equipment. Renting the equipment for the time that you need it only will lower the overall costs that you face for the project.
The lower costs associated with renting transport equipment from a company such as Rentco for short periods of time will also translate into lower project costs. This can help you bid more competitively and help you secure more projects. This is something that all businesses have to consider as the more projects you have, the more money you are going to be making.
Renting transport equipment is also a fairly straightforward process. You will simply have to determine the equipment that you need and identify a rental supplier. You can then contact the rental company to determine the availability of the equipment and the rental rates before signing a rental contract.
Why You Should Buy Transport Equipment Outright
If you are going to be working on long-term projects, you need to look at buying your transport equipment outright. Most of the costs that are associated with this equipment will be a one-time cost which can easily be spread across a number of projects. This is something that you need to consider if you have a number of projects in your calendar that will require the same transport equipment.
It is also important to consider that the long-term costs of renting equipment will add up. The overall rental costs could end up being more than the price of buying the equipment outright. If you are going to be using the equipment for its entire lifespan, buying will be the best solution.
If you work on unique projects that often require special equipment, you will need to consider buying the equipment. This special equipment will be harder to source from rental companies as most will not have them. The rental costs will also be higher for these pieces of equipment which will make it more cost-effective to purchase it, particularly if you are going to be using them often.
Another reason why you should look at buying your transport equipment is the risk that the rental company will not have the equipment available. Unless you are working with a number of different rental companies, there is always a chance that you will not be able to get the equipment that you need. This will place your business at a disadvantage compared to your competitors who own their equipment.
3 ways to make your healthcare facility stand out online
Internet and technology have enabled patients to take wise decisions regarding their healthcare providers. Whenever someone is ill in the family, they search for the best healthcare provider online. They check the list of doctors and the facilities available before finalizing their decisions. The competition is fierce in this sector. There are many healthcare providers that provide top class healthcare facilities. If you have a healthcare facility and want to stand out from others online, then here are some tips for you.
Create a nice website
You must create a simple and effective website for your healthcare facility. The website must be visually appealing. You should use your website as the platform for communicating with the patients. You must define your area of practice and do everything focused around that.
Search engine optimization
You should make sure that your website is search engine friendly. You should make sure that your site ranks higher when searched for a medical service provider in your niche. You should do both on-page and off-page SEO.
Use social media to take feedback
You can conduct a survey on social media and get feedback from the audience. Your survey may be shared on the social network and you might get lots of new patients. You can also use the survey results to find out what patients want from your service.
These are some great ways you can promote your health care facility online. These strategies will help you to stand out from your competitors and get you more patients.
4 advancements in healthcare technology
Scientists are continuously doing research on how to improve the healthcare system so that better care must be provided to the patients. Technology is improving and here are the major advancements in healthcare technology that you will expect.
Healthcare education will improve significantly due to the presence of augmented reality. Companies like 3D4Medical are offering 3D training tools that help the doctors to know about human anatomy. There is no need to cut a corpse to learn anatomy.
Human head transplant
The first human head transplant will take place this year. The surgeon will be able to remove the head and reattach it to a new body by putting all the blood vessels and nerves. A bio-compatible glue will be able to hold the spinal cord in place. The patient must remain in a coma for four weeks so that the connection heals between the head and the body.
3D printed drug
The concept of 3D printing has been around for a long time now. It is usually used in manufacturing. But now it has expanded in the healthcare industry as well. It is used to create dental implants.
Internet of Things
Internet of Things (IoT) will soon be prevalent in the healthcare industry. IoT means inter-networking of things like vehicles, buildings, etc. Software, sensors and network connectivity are required so that objects can exchange data.
You will see these advanced applications of technology soon in the healthcare industry. These technologies will improve the healthcare system and patients will benefit a lot from them.
3 challenges faced by the healthcare industry today
The healthcare industry is facing lots of challenges due to the advancement in technology and new regulations like the Affordable Care Act. They are struggling to make a profit and overcome the hurdles to run their business. Here are the major challenges faced by this industry today.
Electronic healthcare records are now kept today. This opens door to cyber attacks and risk of loosing important data. Data security is a very big issue in the healthcare industry. The hospital operation is automated now and so if something goes wrong then the entire system may shut down. There can be data breaches, network disruptions, etc. and these might affect the financial stability of the healthcare provider.
Telemedicine is now a common practice due to the advancement in technology. This is due to the Affordable Care Act which lets patients get affordable healthcare facilities. However, if the doctors are not well trained on this aspect, they won’t be able to give proper treatment to the patients.
Managing high volume of patients
The number of patients is increasing due to the rise of chronic disease and obesity. So, there is a huge demand for healthcare facilities. The emergency departments are also overloaded with patients. The healthcare providers are having a difficult time to cope up with this volume of patients.
The healthcare industry has to combat these challenges all the time. They have to provide high-quality service to the patients no matter how difficult the situation is.